At first, the product's design intent was clear and the scope of the project well understood. Then it was time for product design, but something went wrong.

A design which begat a new design and then another which then created new products and immediately darkness fell on the faces of the team designing products. So, why is this happening? Well, if you do not make the common mistakes and if you do, be sure to follow these steps to avoid them:

1. Tunnel Vision – Meeting a Need to Make another

Every good product design solves the problem or meets a need. Sounds easy, does not it? However, the catch here is that in order to create a successful product design you need to solve the problem without creating other problems or needs. You can join design sprint workshop at

It is one of the main reasons why the design team often carry out redesign procedures that may end up costing you a lot. To avoid this from happening, design your product with significant research and characterization, and keep your eyes open for the effects of the design and use of the product.

2. Superficiality – Design Perfect, but it is impossible or expensive to produce

Every designer and product designer loves brainstorming industry, where fluid thinking, creativity and spontaneity abound. Now, while it's fun to dream about a product that has a futuristic design or creative and all the "what's next" idea, it is very important to keep your eyes on the ball.

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