Television is 1 way to reach your current and new clients.


Why television? Because of all the mediums we have (radio, tv, Web, etc.) television is still the most powerful. The facts support this fact. Television advertising inspires, establishes credibility and adds respect to your business. Television advertising works.

In the age of so many media options, the direct response television works better today than a year ago is study. Thanks to the Internet, we’ve got access to the purchasing habits, seeing patterns and income ranges for each household.

When you overlap this information with television stations and programming, you get a powerful tool to direct your media placement. Television and Internet have instantaneous data as to what you’re watching, when you watch, how long you watch and who you are. There’s very little imagining in television media placement anymore. The micro targeting allows you to maximize the impact of your media budget. You would be amazed the results you can achieve.

TV advertising in 1956 Year


How much is the direct response marketing companies going to cost for my tv commercials? There’s a hidden answer in this question. Most manufacturing houses offering low cost – high quality manufacturing will produce a television commercial using stock video and photos in conjunction with your photographs or video for under five hundred dollars. Be certain that you are buying the commercial as a”full buyout”. This means there are no extra fees or royalties.

Why an advertising Agency? Media outlets have a job. Sell advertising time. Simple. They have times that need to be filled and will point you in the direction of what’s in their best interest. Also, the study they access is usually less detailed as the research an agency subscribes to. Be sure you’re utilizing an agency who is not charging hidden fees or using resellers to put their advertisements.

In many cases, small agencies will use a freelancer as a means to keep their staff numbers low. The issue here is obvious,. The reseller will charge an additional fee. In many cases you’re paying twice the commission fee and will never know because the amount in your invoice is the amount the reseller paid rather than what the agency would have paid.

The relationship between advertising agencies and media outlets over the years has resulted in the development of agency fees and internet fees. Agency fees are fifteen percent higher than net fees. This fee is justified by the research, direction and results an agency will generate for you.

You can also visit this website to know more about direct response advertising.